Journey content material platform Reside the World has acquired rival firm Itinari for an undisclosed quantity.

An announcement from Belgium-based Reside the World says Itinari attracts 5 million guests a yr and gives journey tales and ideas from native residents.

Reside the World says it’s also searching for recent funding, having secured €300,000 in pre-seed funding in Could 2021.

The corporate now plans to mix its digital interactive map with metropolis journeys and different actions with Itinari’s journey tales content material.

Joris Vanherp, CEO of Reside the World, says: “With this acquisition, we see an infinite enhance in scale the place we’re in a position to provide our customers a a lot wider vary of distinctive experiences. It permits us to make nice strides in know-how and to construct stronger partnerships with journey firms.”

Nicolas Casula, founding father of Itinari, who will stay as an advisor to Reside the World, says: “The synergy between the 2 firms was pure due to our widespread objective: serving vacationers worldwide with genuine, inspiring content material. Itinari’s content material will act as a lever for Reside the World’s ambition to match each person with their ultimate journey.”

Following the acquisition, Seeder Fund, 4Ventures and Sambrinvest will turn out to be shareholders of Reside the World.

Thus far, investments totaling €1.5 million have gone into each firms.

Reside the World now plans to extend customer numbers to 10 million by 2025 in addition to enhance personalization of its person suggestions.