Journey Hospitality, an e-commerce platform for accommodations, has raised £5 million.

The funding within the U.Ok.-based firm, which launched in 2010, comes from Averroes Capital.

Journey Hospitality says it has grown organically to date and plans to make use of the capital for product improvement, market growth and recruitment.

The corporate lately launched what it dubs its “all-in-one” e-commerce platform, onejourney, which aggregates a resort’s services and products into reside, bookable stock.

Journey Hospitality says annual software program income has elevated 151% previously yr, and it anticipates additional will increase within the coming yr.

Simon Bullingham, founder and CEO of Journey, says: “The funding will assist us obtain long-term development and shake up the trade with know-how that addresses key e-commerce challenges inside accommodations. We now have labored alongside luxurious accommodations for over a decade and pleasure ourselves in really understanding their enterprise.”

Simon Rowan, accomplice of Averroes Capital, provides: “Journey Hospitality has achieved spectacular outcomes with its present know-how and is held in excessive esteem by luxurious hoteliers. Our staff has deep expertise in unlocking enterprise potential and reaching business development, notably with B2B software program corporations. We’re wanting ahead to utilizing our experience to assist develop Journey Hospitality.”